DIGITAL CONCEPTS
WITH ADDED VALUE.

DIGITAL CONCEPTS WITH ADDED VALUE.

Google Analytics Training

Google Analytics is the preferred Web Analysis tool in many organizations. However, few tap the full potential of their valuable web analytics data. I empower your team to implement the full scope of tracking features and to extract valuable insights. On demand, trainings can comprise hands-on exercises and a joint creation of a tracking concept.

Course content

Google Analytics Basics

  • Logfile Analysis vs. Page-Tagging
  • Google Analytics Cookies
  • Data Privacy

Implementation and Individualisation

  • Account Structure and User Management
  • Profiles and Filters
  • Site Search Tracking
  • Conversion Goals
  • E-Commerce Tracking
  • Social Media Tracking
  • AdWords Linking and Remarketing
  • Manual Campaign Tagging
  • Virtual Pageviews and Event Tracking
  • User Timing
  • Cross-Domain Tracking
  • Custom Variables

Debugging

  • Debugger Browser Extension
  • Google Tag Manager

Professional Analysis

  • User Interface
  • Standard Reports
  • Advanced Segments
  • Custom Reports
  • Dashboards
  • Real-Time Reports
  • Intelligence Events

Universal Analytics

  • New library and cookies
  • User ID Control and Offline Data Import
  • Custom Dimensions and Metrics
  • Dimension Widening

Trainer

Google Analytics Trainer Katrin Mathis

Katrin Mathis is Google Analytics and Google AdWords Qualified Individual.

 

Profile

Benefits

  • One-day seminar e.g. 9–17 o'clock
  • Smalls groups with 3–12 participants
  • Digital training material
  • Certificate of attendance

Public courses and in-house trainings
on request

 

Selected past trainings

Badische Zeitung - die Informationsplattform für Freiburg und Südbaden
Teaching assignment at the summer school Informatica Feminale Baden-Wuerttemberg 2013
Key Systems – International, ICANN-accredited domain registrar
Neoskop – Agency for digital communication in Hannover