If you logged into your Google Analytics account yesterday you may have noticed some changes as Google has rolled out a structural makeover of their navigation plus an improved dashboard.
An eventful year lies behind me. Last year around this time I was working on a compelling project for a medical technology enterprise that found itself struggling to keep up with competitors. Prior market research had shown that customers were favoring competitors in terms of product quality while all three companies were valued equally neutral in service and support. This gave me the chance to apply what I had been learning about service design. In addition to the team's marketing concept for a new product that would lift product reputation, I created a service ecology together with a colleague that filled this gap with a range of services across all channels for a true competitive advantage.
The last two and a half years I had enjoyed working as a consultant and conceptioner in an international communication agency mainly because of the chance to work in such a brilliant team and do projects for large international clients. A very different challenge began when I set up my own business in May. I was lucky to quickly find a shared office space together with a trusted ex-colleague and to be able to rely on a network of talented folks that compensated for not being part of a team anymore.
One of the main reasons for this step was that I wanted to focus more on my main areas of interest, particularly service design and web analytics. During the past few months I participated in a HCI class on coursera.org and attended many inspiring events from barcamps in Saarbrücken and Stuttgart, TYPO3 camp Stuttgart, d.confestival in Potsdam, Usability Day in Stuttgart and the Analytics Summit in Hamburg. The chance is high that I'll share some insights from these events in the coming weeks.
Looking back, many things have turned out differently than expected - some even better, others are still to be optimized. Overall, I have not regretted my decision a single second.
In 2013 some things that I have been working on will become real, among them a Design Thinking hands-on workshop with Daniel Bartel on March 1 followed by the 1. Service Design Jam Freiburg on the same weekend. In this blog I want to share news, thoughts and inspiration on a weekly basis. I have decided to generally blog in English because I believe in knowledge exchange beyond country borders although one or the other post might be in German.
I want to thank everyone who supported me during the past year, especially the clients who trusted in me and who allowed me making a living doing what I am truly passionate about. Merry Christmas and a Happy New Year!